Strategic Design can be described as a process that takes a very holistic and multi-disciplinary approach to achieving design solutions. In other words, Strategic Design captures all aspects of a product’s requirements (consumer needs, marketing and business plans, design language, brand identity etc.) and then uses these requirements to influence the final design solution. Often this means having a long term relationship with a client.
Graphic design is all about producing results. After determining the design strategy all kinds of elements of visual communication can be designed and produced. We offer graphic design focussed on magazines (both print and digital), sponsored media and corporate identity. With our multi-disciplinary network we can offer clients pretty much everything needed to achieve design goals.
In a fast-paced and competitive world where the consumer has innumerable options available to them, a company needs a strategy to establish a solid presence in the marketplace. There are strong reasons to believe that the right corporate identity helps achieve this business objective. We can help companies find their intrinsic qualities and translate these to visual communication, narratives and concepts.